🎁 Early-bird · free for now · 21,000+ German creator database, all 12 verticals, free · no payment required · request and receive
Chinese brands entering Germany · KOL marketing agency

Influencer Marketing in Germany,
Done For You

Translated emails get ignored, Excel follow-ups lose leads, Berlin agencies start at €60K/year — no longer required. AI handles 70% of busywork, pricing at 1/3 of traditional agencies, first campaign live in 1–3 weeks.

21K+
vetted German creators
12
Vertical-specific database
1/3
vs traditional agency price
PR
Pamela Reif
9.2M · Fitness IG
CD
Caro Daur
4.3M · Fashion IG
FF
Finanzfluss
1.5M · Finance YT
GR
Gronkh
5.0M · Gaming YT
DB
Dagi Bee
3.4M · Beauty YT
SH
Sarah Harrison
1.6M · Family IG
MM
Mady Morrison
1.5M · Yoga YT
RZ
Rezo
2.1M · Commentary YT
PR
Pamela Reif
9.2M · Fitness IG
CD
Caro Daur
4.3M · Fashion IG
FF
Finanzfluss
1.5M · Finance YT
GR
Gronkh
5.0M · Gaming YT
DB
Dagi Bee
3.4M · Beauty YT
SH
Sarah Harrison
1.6M · Family IG
MM
Mady Morrison
1.5M · Yoga YT
RZ
Rezo
2.1M · Commentary YT
LH
Leonie Hanne
4.5M · Luxury IG
BB
BibisBeautyPalace
8.2M · Beauty YT
TM
Trymacs
2.8M · Gaming YT
PA
Paluten
5.7M · Gaming YT
JB
Juliabeautx
4.0M · Beauty IG
ML
Mario Lochner
280K · Investing YT
ST
Sophia Thiel
1.3M · Fitness IG
NL
Novalanalove
1.6M · Fashion IG
LH
Leonie Hanne
4.5M · Luxury IG
BB
BibisBeautyPalace
8.2M · Beauty YT
TM
Trymacs
2.8M · Gaming YT
PA
Paluten
5.7M · Gaming YT
JB
Juliabeautx
4.0M · Beauty IG
ML
Mario Lochner
280K · Investing YT
ST
Sophia Thiel
1.3M · Fitness IG
NL
Novalanalove
1.6M · Fashion IG
Platforms
YouTube Instagram TikTok Twitch Telegram
How it works

How we help you withGermany KOL Marketing

From first call to campaign launch: 1–3 weeks on average. AI handles 70% of repetitive work — we keep "judgement / negotiation / cultural fit" in human hands.

STEP 01 · Week 1

Strategy + selection

A 30-minute consultation to understand your product, audience, and budget. Our AI shortlists 50–100 candidates from a 21K+ German creator database; humans filter out blacklisted, compliance-risk, and competitor-aligned creators.

// Client input
Product:Smart-home DTC
Audience:DE 25–40 middle class
Budget:€20K
// We deliver
✓ 12 candidates + price range
STEP 02 · Week 1–2

Outreach + negotiation

Our German-native AI tool batches personalised emails — referencing each creator's recent work in proper German register. We handle reply management, price negotiation, and contract terms (exclusivity, content review, secondary-use rights).

Machine-translated →
"Sehr geehrte Damen und Herren, wir sind ein chinesisches Unternehmen..."
Our AI →
"Hi Thomas, dein Video zum ETF-Sparplan — der Teil über Steuern bei Auswanderern — hat mir weitergeholfen..."
✓ 3× reply rate
STEP 03 · Week 2–4

Content + go-live

We review content drafts, enforce brand consistency, and coordinate publishing schedules. We handle Germany-specific compliance (ad-disclosure, UWG, MiCA for Crypto). Clients only sign off at key checkpoints.

Compliance check
Ad disclosure:✓ Werbung
UWG compliance:✓ Pass
Brand voice:✓ Aligned
Posted:Tue 3/15 · 18:00
STEP 04 · Week 4+

Debrief + data

A full data report within 7 days of campaign end: impressions, engagement, CTR, CPM, WeChat-add / conversion path. We tell you which creators are worth renewing, which content types perform best, and how to optimise next round.

Campaign Report
Total reach:2.4M
Engagement rate:4.2%
Direct visits:14K
CPM:€8.30
→ Renewal picks: 3
12 verticals

Not just a KOL database — a full-industry map of the German market

From beauty and fashion to gaming and esports, from finance and tech to parenting and fitness — we cover 12 core commercial verticals in Germany, each with its own creator profiles, pricing data, and playbook.

DB
Dagi Bee
@dagibee · Köln
3.4M
YT subs
6.4M
IG followers
28 yrs
Core audience
Top · BeautyOwn brandFrequent sponsorships
BB
BibisBeautyPalace
@bibisbeautypalace
5.7M
YT subs
8.2M
IG followers
€25K+
Price/post
Mega · Beautybilou founder
JB
Juliabeautx
@juliabeautx
4.0M
IG followers
2.86%
Engagement
115K
Avg likes
Top · BeautyFashion
CD
Caro Daur
@carodaur · Hamburg
4.3M
IG followers
High-net-worth
Audience
€30K+
Price/post
Mega · FashionCartier collabLouis Vuitton
LH
Leonie Hanne
@leoniehanne
4.5M
IG followers
Luxury
Main tone
Fashion Week
Regular
Mega · LuxuryInternationalised
NL
Novalanalove
Farina Opoku
1.6M
IG followers
25-35
Audience age
High
Purchasing power
Top · FashionEntrepreneur
PR
Pamela Reif
@pamela_rf · Karlsruhe
9.2M
IG followers
7.9M
YT subs
Forbes 30
Certified
Mega · FitnessNaturally PamPuma
ST
Sophia Thiel
@sophia.thiel
1.3M
IG followers
3.62%
Engagement
Psych
Health focus
Top · FitnessMental health
MM
Mady Morrison
@madymorrison
1.5M
YT subs
Yoga
Main category
Certified
Yoga instructor
Top · YogaWellness
FF
Finanzfluss
@finanzfluss · Berlin
1.5M
YT subs
250M+
Total views
€15-30K
Quote
Top · FinanceETFTax
ML
Mario Lochner
@mariolochner
280K
YT subs
Investing
Theme
High
Audience purchasing power
Mid · InvestingHigh-net-worth
AK
Aktien mit Kopf
Kolja Barghoorn
290K
YT subs
10+ years
Established
Mallorca
Based
Mid · FinanceLong-term collab
GR
Gronkh
Erik Range · Köln
5.0M
YT subs
4B+
Total views
15 yrs
Industry
Mega · GamingFriendly Fire
TM
Trymacs
Maximilian Stemmler
2.8M
YT subs
21M
2025 hours watched
290K
Peak concurrent
Mega · GamingTwitchGen Z
PA
Paluten
@paluten
5.7M
YT subs
Minecraft
Main platform
Teens
Audience
Mega · GamingFamily-friendly
SH
Sarah Harrison
@sarah.harrison.official
1.6M
IG followers
3 kids
Parenting
High
Family-trusted
Top · FamilyParentingHealth
BA
Benny.und.angie
@benny.und.angie
1.6M
IG followers
5.93%
Engagement
98K
Avg likes
Top · Family comedyHigh engagement
LL
Lisa und Lena
@lisaandlena
18.9M
IG followers
13.6M
TikTok
18-24
Core audience
Mega · TwinsInternationalisedSephora
RZ
Rezo
@rezo
2.1M
YT subs
Viral
Influence
Political commentary
Theme
Top · CommentaryHigh credibility
KZ
Dinge Erklärt – Kurzgesagt
München
2.5M
YT subs (DE)
25M
YT (English)
Animation
High production
Top · EducationInternational brand
FK
freekickerz
@freekickerz
8.5M
YT subs
Football
Gear / tech
Male
Audience
Mega · SportsSneakersGear
SD
Shirin David
@shirindavid
6.4M
IG followers
2.83M
YT subs
Music
Background
Mega · CelebrityDM collabdirtea
TT
Twenty4tim
@twenty4tim
Fast
Growth
Gen Z
Core audience
Entertainment
Music
Top · EntertainmentGen Z
YZ
Younes Zarou
@youneszarou
Mega
TikTok
Visual
VFX
International
Audience
Mega · TikTokVFX
YP
Yvonne Pferrer
@yvonnepferrer
High
Audience size
Outdoor
Theme
Nature
Landscape
Top · TravelOutdoor-brand-friendly
JN
Jan Stecker
@janstecker
Mid
Scale
Auto
Outdoor
High
Male audience
Mid · TravelCar owner
FS
Felix Starck
@felixstarck
Director
Background
Global
Cycling
Documentary
Craft
Top · TravelHigh craft
SZ
Sallys Welt
Sally Özcan
2.1M
YT subs
Baking
Main category
Family
Homemaker audience
Top · FoodKitchenware
NS
Nikolaisavic
@nikolaisavic
1.2M
IG followers
13%
engagement rate!
160K
Avg likes
Top · CookingVisual creative
SZ2
Stefano Zarrella
@stefano
Large volume
IG
Recipes
Daily
Food brands
Frequent sponsorships
Top · FoodKitchen tech
BT
Blocktrainer
Roman Reher · NRW
218K
YT subs
BTC-only
Stance
€3-10K
Quote
Top · BTCDACH #1Hardware wallet
B2
Bitcoin2Go
@bitcoin2go
52
TG channel matrix
Reviews
Mode
Full
Service
Top · Crypto mediaCEX-friendly
JH
Dr. Julian Hosp
@julianhosp
200K+
YT subs
Cake DeFi
Founder
Enterprise
Audience
Top · DeFiEntrepreneur
FS
Frankfurt School
Official channel
23.5K
YT subs
Business
Audience
B2B
Opportunity
Institutional · EducationHigh-net-worth
PE
PerFinEx
English-language financial planning
20.7K
YT subs
English
Based in Germany
International
Talent
Mid · EnglishExpats in Germany
FB
Fintiba
International student platforms
Student
Core audience
Expats
In Germany
China
Student-friendly
InstitutionalOutbound-friendly
Consult on your vertical
Pricing

Three ways to work with us — at your own pace

From the €999 trial to €8K+ flagship campaigns — same team, same database, same process. The only difference is scale and depth.

Trial

€999
One-time · 30-day delivery

  • 1 campaign · 5 hand-picked creators
  • Strategy + creator selection + email outreach
  • Native-German AI emails, 3× reply rate
  • Price negotiation + contract templates
  • Full data report in 30 days
Best for:First Germany market test · want results before committing
Standard · Recommended

€2,500
/ month · retainer

  • 2–3 campaigns per month, ongoing
  • 10–20 creators · multi-platform reach
  • Dedicated CSM · Chinese & German
  • includes contract negotiation & signing · price haggling · incident response
  • Monthly debrief + renewal recommendation
  • Compliance review (DSGVO + UWG + sector rules)
Best for:Validated Germany market · ongoing campaigns · DTC / cross-border e-commerce / Crypto
Premium · Project-based

€8,000+
/ project · large campaign

  • product launches / seasonal sales / IP collabs
  • 30+ creator matrix campaign
  • incl. content strategy + script review
  • Multi-platform sync (YouTube + IG + TikTok + TG)
  • PR + trade-media combo
  • Project PM + Legal + CSM, 3-person pod
Best for:Large-budget brands · one-shot big launch · must get Germany right
All packages include DSGVO compliance review · Chinese-language invoicing · Chinese credit card / WeChat Pay / Alipay accepted
Why not the others

the middle ground — uncovered by anyone else

Top Berlin agencies
From €60K+/year
Only takes BMW / L'Oréal-tier clients. No Chinese support, no small budgets.
PenguinReach · Us
€999-8K+
Chinese-German bilingual · service + tool hybrid · transparent process · Crypto depth.
Generic SaaS tools
$199–599/mo
Global database, shallow on Germany · fully self-serve · doesn't address culture or compliance.
Cases

Already running German campaigns

In progress
DACH Layer-2 project
Crypto YouTube + Telegram placements, avoiding foundation-aligned creators.
€18K Budget 7 KOL 3 weeks Go-live
In progress
Hardware-wallet brands
Precise reach into Germany's BTC-only audience; "made-in-Germany" + privacy-compliance narrative.
€8K Budget 4 KOL 2 weeks Delivery
Launching soon
Chinese DTC smart-home
Germany launch KOL matrix: Tech + Family + Lifestyle, three tiers.
€25K Budget 12 KOL Q2 Launch
full data reportAvailable on consultation
About · Contact

A 30-minute chat first — see if there's a fit

A
Ann Chou · Founder

Independent consultant working between China and Germany for years. Discovered the gap while helping Crypto projects connect with German KOLs — no one was serving mid-budget × Chinese-outbound × Germany-local — that intersection. That's why we built PenguinReach.

LinkedIn · full background
FAQ

Most-asked 5 questions

What's included in the price — and what isn't?
Service fee covers: strategy + creator selection + email outreach + contract negotiation + content review + DSGVO/UWG compliance + data debrief.Not includedCreator fee paid directly to the creator (we show all numbers, no markup taken).
How are you different from Berlin agencies or generic SaaS tools?
Berlin agencies (Pulse, Intermate) only take €60K+/year clients and don't speak Chinese. SaaS tools (Modash, etc.) have shallow Germany data and don't address culture or compliance. We fill the gap in the middle — Chinese-German bilingual + service × tool hybrid + transparent pricing.
Small budget — can I trial first?
Yes. The Trial package is a one-time €999, delivered in 30 days: 1 campaign + 5 creators + a full data report. Low-cost way to validate whether Germany is worth deeper investment, with no commitment to continue.
Can I pay with Chinese credit card / WeChat / Alipay? Will you issue an invoice?
Accepts Chinese Visa / Mastercard / Alipay / WeChat Pay / PayPal / USD wire. We issue Chinese VAT invoices for accounting. German clients pay via SEPA / wire transfer with a proper Rechnung (incl. USt-ID).
Can you handle Crypto / Web3 projects?
Yes, and this is our deepest vertical — 43 DACH Crypto KOLs + 52 Telegram channels + 23 PR/media outlets + tier-graded blacklist + pricing matrix. Covers MiCA compliance, ad-disclosure ("Werbung"), and CEX vs BTC-only stance conflict prevention.

→ View the full public Crypto database (KOLs / PR / media)